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For too long headwear has been seen by retailers as an accessory, pushed to the back of the store to fill up space and create impulse buys. At the same time most brands have sat back and ignored headwear or made it nothing more than an afterthought, tagged on to the back of their range. Both retailers and brands have benefited from cheaply produced adjustable caps and hats, overpricing a product which is mass produced and flimsy. Despite this lack of commitment, in recent times the demand for hats has been booming, showing the public deserve better than what they are getting. We now feel that it is about time the mass produced, cheap looking caps and hats should be cast aside, as those people that know and love their headwear, should demand better. It now just requires a retailer to stand up and show a commitment to quality and style. HeadRebel will do this by making available the most innovative, creative and fresh fitted headwear. We will be at the cutting edge of street fashion, mobilizing the youth of today to strive to be different and fight against those that repress the head. The headwear revolt is coming and HeadRebel will be at the forefront.
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